The Anti-Giving Tuesday Playbook: How to Make Your Fundraising
Stand Out

Skip Giving Tuesday and create your own unique fundraising day

Download the playbook to make your fundraising stand out and elevate your marketing strategy.

Giving Tuesday was started in 2012 by the 92nd Street Y in New York City as a movement to donate to charities the Tuesday after Thanksgiving to give back after partaking in Black Friday and Cyber Monday. Yet Giving Tuesday only accounted for 0.56% of all giving in the United States in 2021.

Our Playbook will walk you through how to create your own giving day, the art of storytelling, and how to create a fundraising initiative that will set you apart from the rest. Fill out the form and get access to the ebook right away!

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