Content is queen, if current marketing trends are any indication: according to the Content Marketing Institute, 73% of B2B marketers and 70% of B2C marketers use content marketing in their marketing strategy.
This is great news for freelancers and small businesses who may not have big bucks to spend on marketing. Sure, a professionally produced video would be nice to have. But a short video you shot on your iPhone can also be successful by accomplishing just one thing: resonating with your target audience.
That’s what content marketing is really about: making authentic connections with your target audience. As a freelancer or small business owner, these meaningful connections are critical to attracting customers and growing your business.
In this ebook, you’ll learn tips and best practices for creating a content strategy for your business and how to implement that strategy with a comprehensive marketing calendar.