What to Post When: Important Dates for Small Businesses to Know in 2024 (with Free Template)

Trying to get ahead on your 2024 marketing efforts but coming up blank? We got you (and we’ve been there). 

Holidays and important dates are great jumping-off points for themed campaigns and special offers. By strategically planning and aligning your marketing efforts around seasonal events, you can maximize the impact of your marketing and connect with your target audience more meaningfully. Even if all you have the time or budget for are a few themed social media posts, you’re still establishing a personal connection with your audience, which builds goodwill and keeps your brand top of mind.

Here are the essential dates to circle on your 2024 marketing calendar.

New Year’s Day – January 1, 2024

Kickstart the year with a bang by aligning your marketing efforts with New Year’s Day. Consider promotions, discounts, or themed campaigns that resonate with the spirit of new beginnings.

International Women’s Day – March 8, 2024

International Women’s Day is an opportunity to recognize and celebrate all the badass women who have inspired you and helped you get to where you are today. For example, if you have women employees, you can showcase their skills and talents on your social media channels.

Springtime and Easter – April 21, 2024

Whether your business caters to families, food, or fashion, Easter is a springtime opportunity to showcase your products or services. Consider creating themed promotions, contests, or special bundles to attract attention.

Mother’s Day – May 12, 2024, and Father’s Day – June 16, 2023

Acknowledge and celebrate parents and parental figures by tailoring your marketing efforts to cater to these demographics. Special discounts, events, or heartfelt campaigns can create a meaningful connection with your audience.

Independence Day – July 4, 2024

For businesses in the United States, Independence Day is a patriotic occasion that can be leveraged for themed promotions or events. Consider offering exclusive deals or organizing activities that align with the festive atmosphere.

Back-to-School Season – August 2024

If your business targets students and families, the back-to-school season is a crucial period. Plan promotions, discounts, or special offers to capture the attention of students and parents gearing up for the new academic year.

Thanksgiving – November 28, 2024

The season of gratitude is the perfect time to give thanks for your customers’ loyalty and support throughout the year. While not exactly a traditional marketing campaign, a simple show of appreciation (think: a personal note via email and social media) builds goodwill and humanizes your brand.

Small Business Saturday – November 30, 2023

Holiday shopping heavy-hitters Black Friday (November 29, 2024) and Cyber Monday (December 2, 2024) might hog the retail spotlight, but come Small Business Saturday, it’s your time to shine. Keep the pressure on larger competitors by offering enticing promotions, exclusive deals, or limited-time discounts. 

Winter Holidays & Celebrations

End the year on a festive note by tailoring your marketing to the holiday season. Create heartwarming campaigns, offer special holiday-themed products, or provide exclusive discounts to attract holiday shoppers. Here are some key winter holidays to plan for:

  • Christmas – December 25, 2024
  • Hanukkah – December 25, 2024-January 2, 2025
  • Kwanzaa – December 26, 2024

Meet Your New Bestie: The Marketing Calendar

A thoughtful and well-organized marketing calendar is an indispensable tool for standing out in a competitive marketplace. By strategically aligning your marketing campaigns with key holidays and celebrations, your business can stay relevant while building lasting connections with your clients and target audience. Plan ahead, stay creative, and watch your business flourish in 2024!

Download our FREE marketing campaign calendar template to get a head start on 2024. It includes all of the key dates mentioned above, plus many others to consider.

By Erin Conrad

December 20, 2023

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