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Tax Deductions for Freelancers: The Essential Guide to Writing Off Business Expenses
If you’re a freelancer, solopreneur, or small business owner, the words “tax season” can inspire fear and dread. We get it: taxes can feel like a labyrinth of numbers, forms, and rules when you first get started. But if you’re diligent about expense tracking, tax season can pay off (literally). T...
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Why You Need to Track Your Business Expenses as a Freelancer (Includes Free Tracker Template)
Whether you’re a writer, a designer, a developer, or other independent professional, you’ll likely have to spend money on things related to your business (think: software, office supplies, licenses and certifications, computer accessories, etc.). Investing in your business is crucial to its...
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Social Media Trends and Predictions to Guide Your Marketing in 2024
Social media platforms constantly change their algorithms and features to align with the latest engagement behavior. Like any good marketing strategy, keeping up with shifting trends maximizes usage, improves audience retention, and maintains relevance. However, constant change can frustrate infl...
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The Best Social Media Platforms for Freelancers in 2024
If you’re a freelancer, solopreneur, or small business owner, social media is an essential tool for networking, marketing, and building your personal brand. That said, managing multiple social media accounts can be a full-time job in and of itself. But it doesn’t have to be. In this guide, we pro...
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New UncommonGood Features to Power Your Success
ChatGPT integration, built-in email tools, proposals, and new templates coming in hot We’re so excited to share the latest new features cooked up by our amazing product team. Here’s all the newness for your business toolkit. ChatGPT Integration You’re already saving time by managing both your (vi...
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Fine-Tune Your Content Strategy With These 7 Essential Content Marketing KPIs
Whether you’re just dipping your toes into content marketing or you already have a well-oiled content machine, it’s important to continually measure the performance of your content to see what’s working and what might need a glow-up. In this blog post, you’ll learn how to measure the performance ...
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Tax Scams for Freelancers to Know in 2024
Tax season is in full swing, with the first filing deadline already come and gone (January 16, for all you quarterly filers). You’re no doubt gathering the forms, receipts, and other paperwork needed to get your tax refund. But don’t forget to stay vigilant about protecting your perso...
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Blaze Your Own Trail with This Competitive Content Audit Checklist
See what your competitors are up to and set yourself apart. Keeping tabs on your competition isn’t just smart—it’s a game-changer for your content marketing strategy! Diving into what your rivals are chatting about, where they’re hanging out online, and how often they’re p...
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Marketing Email Compliance Changes Are Coming: What You Need to Know
Gmail and Yahoo are making big changes to their bulk email sender guidelines to help protect recipients from receiving malicious and unwanted messages. Great news if you have a Gmail or Yahoo email account! But for any individual or business that sends bulk emails, you’ll need to take immediate a...
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Email Marketing Compliance FAQs
Marketing emails are subject to certain compliance rules designed to prevent recipients from receiving malicious and unwanted messages; they also protect consumers’ privacy. These rules also help legitimate emails get to their intended recipients, which is a win for senders too. And since e...
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Maximize Your Marketing Impact with Content User Personas (Includes Ebook)
Developing user personas for your target audience helps ensure your content is tailored and relevant for maximum impact. As a freelancer or small business owner, understanding your Ideal Customer Profile (ICP) or user persona is like having a roadmap to your audience’s heart. It’s abo...
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Eight Reasons Why You Should Use MMS and SMS to Grow Your Freelance Business
Learn the benefits and advantages of using MMS and SMS to market your freelance business.
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Conquering Tax Season 2024: A Freelancer’s Survival Guide
Ew, taxes. Unfortunately, they’re part of your reality as a freelancer. And while taxes can be a bit daunting, don’t worry; we’ll break it all down for you. Gather Everything You Need to File Your Taxes First things first: make sure you have the following ready to go: Know the 2...
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Cracking the Content Marketing Code: Your Best Bet for Success in 2024 (with Free Ebook)
Learn what content marketing is and how it can help your freelance or small business grow and achieve success in 2024.
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What to Post When: Important Dates for Small Businesses to Know in 2024 (with Free Template)
Trying to get ahead on your 2024 marketing efforts but coming up blank? We got you (and we’ve been there). Holidays and important dates are great jumping-off points for themed campaigns and special offers. By strategically planning and aligning your marketing efforts around seasonal events,...
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Get Ahead of Your 2024 Marketing Game (with Free Template)
Psst! While you’ve been busy being a total rock star, 2023 has flown by and it’s almost time to ring in 2024. Although some call this the most wonderful time of the year, it can also be incredibly hectic. Still, it’s important to step away from the hustle, take a few deep breaths (ahh), and [&hel...