Blaze Your Own Trail with This Competitive Content Audit Checklist

See what your competitors are up to and set yourself apart.

Keeping tabs on your competition isn’t just smart—it’s a game-changer for your <<content marketing>> strategy! Diving into what your rivals are chatting about, where they’re hanging out online, and how often they’re posting can help you seriously shape up your strategy. It’s all about spotting the content gaps and seizing those opportunities to make your brand stand out. Plus, you’ll be creating content that really clicks with your audience.

Think of competitive research as your secret weapon. It’s not just about knowing what the other team is doing; it’s about using that knowledge to set realistic goals and refine your approach. By diving into what works for them, you’ll learn how to set yourself apart.

Ready to get started? Here’s a checklist to guide your competitive content audit:

Competitive Content Audit Checklist

Here’s what to assess when conducting a competitive content audit:

  • Content types and formats: Scope out what they’re creating. Are they all about blogs, or are they mixing it up with videos and infographics? Understanding this helps you decide what content to produce.
  • Content frequency and consistency: Notice how often they’re hitting “publish.” This gives you a benchmark for your content schedule.
  • Audience engagement: Look at the likes, shares, and comments to gauge what’s hot. Also, see where they’re most active and engaging with their audience.
  • SEO strategies: Investigate the keywords your competitors are targeting in their content. Analyze their on-page and off-page SEO tactics to understand how they optimize their content for search engines.
  • Social media presence: Check out their social media game. What are they sharing, and how often? How many followers do they have, and how engaged are those followers? This can inform your social strategy.
  • Email marketing: Subscribe to competitors’ newsletters to understand their email marketing strategy. Analyze the content of their emails, frequency, and the calls-to-action they use.
  • Branding and messaging: Pay attention to their overall brand vibe. What are the key themes and messages they push consistently?
  • Backlink profile: Investigate who’s linking back to them. This can reveal a lot about their authority and the quality of their content.
  • Performance metrics: Utilize analytics tools to collect data on your competitors’ website traffic, conversion rates, and other key performance indicators. Compare these metrics to your own to identify areas for improvement.
  • Content gaps and opportunities: Lastly, look for what they’re missing. This is where you can jump in and fill those gaps with unique content.

Your Turn to Jump Ahead

By keeping an eye on the competition, you’re not just playing catch-up; you’re setting the stage to leap ahead. Use these insights to fine-tune your strategy, engage your audience more effectively, and truly make your content stand out. So go on, start spying (we won’t tell!) and watch as your content takes the lead!

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Ready to level up your content marketing? Download our FREE ebook, The Ultimate Guide to Creating a Content Strategy for Freelancers and Small Businesses. In this guide, you’ll learn the key steps to creating a content strategy, plus tips, examples, and best practices to hit the ground running.

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By Erin Conrad

January 16, 2024

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