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What’s Your Activism Type?
To say there’s a lot going on in the world right now would be an understatement. From the pandemic to widespread environmental issues to deeply entrenched social injustices, the magnitude of problems around us is seemingly unyielding. While it may be hard to know how to take the first step toward...
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Why Volunteerism and Activism Are Good For Your Health
The last year has amplified rallying cries for activism. A global pandemic, the country’s polarized political climate, and deeply-entrenched racial injustices have all been at the forefront of the news and our minds — and have made supporting and championing good of the utmost importance. A...
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Why Good Content Is Essential for Nonprofit Marketing Strategy
We know your first priority as a nonprofit is serving a mission and amplifying a cause that’s close to your heart. And to execute that mission, fundraising and spreading the word are essential. You need to get people involved, keep them engaged and give them compelling reasons to take action and ...
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7 Gen Zers Doing Big Things for The Environment
Born into the world of social media and viral TikTok dances, Gen Zers are often called “digital natives.” While digital prowess may course through their veins, some Gen Zers are using these technological advantages to make some serious moves for the environment. Whether they are creating educatio...
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4 Nonprofit Marketing Examples That Worked
An effective nonprofit marketing strategy is the key to any successful nonprofit organization. Without a way to appeal to supporters and potential donors, it would be near impossible to produce the necessary resources required to achieve the impact you’re trying to make. And in our digi...
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5 Times Strangers Showed Us the Good in Humanity
We don’t have to know someone to help them. Sometimes, people receive remarkable assistance from others they’ve never met before. Here are five times strangers showed the goodness of humanity – no relationship required. 1. Social Media Share Results in $60,000 in Tips A simple s...
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10 Ways to Make a Difference Without Donating Money
Often, big game-changing efforts start with one simple act or idea. Every day, millions of people initiate great change with small conscious decisions to help someone else. You don’t need a lot of money to make a difference. In fact, you don’t have to donate any at all. If you’d like to make a di...
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Meet 4 of the Charities We Love
It’s no secret I have a deep love for people committed to doing good. Watching a nonprofit effect tangible change in the world with limited resources is inspiring to me, and part of the impetus for creating UncommonGood. I believe it should be easy for us all to do our part in making change — [&h...
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7 Inspiring Nonprofits You Should Follow on TikTok
TikTok is the hot new social platform and many nonprofit organizations are getting on board. This generation Z heavy social network is known for dancing challenges, cooking hacks, and lip-syncing videos that offer users hours of entertainment. Since the breakthrough platform already has over 850 ...
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Choosing Your Charity: How to Vet An Organization to Support
Once you’ve committed to working towards good, you may need a way to identify the best charity for you to effect change. And while you may have a good idea of what kind of cause is close to your heart, finding an organization that excites you and is authentic in its goals and actions might t...
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Nonprofit Spotlight – Alzheimer’s Family Support Center
It’s no secret that I believe in the power of storytelling to make a change. I’ve seen stories connect people to other people, to ideas, to movements — and I’ve seen those stories shape impact beyond what was thought possible. UncommonGood was founded on and is guided by stories, one of...
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Nonprofit Spotlight – Breast Cancer Alliance
Karen Colella thought she had already faced her life’s battles. She spent years struggling with fertility, only to have to fight for her life during a complicated pregnancy that not only nearly took her life, but also nearly took the lives of her unborn twins. Thankfully, she successfully g...
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5 Ways to Increase Donor Engagement
When it comes to your nonprofit marketing strategy, donor engagement is key. Your donors are your foundation, and support your mission by spreading awareness, volunteering time, and donating the necessary funds to achieve your organizational goals. Increasing donor engagement means growth across ...
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10 Ways to Improve Your Nonprofit’s Social Media Presence
When you manage or market a nonprofit organization, your day-to-day business can feel a little like spinning plates. Every day, you juggle priorities like fundraising and social media strategy. Chances are, you don’t have enough hours in the day to spend on nonprofit marketing. No...
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Peer-to-Peer Fundraising vs. Crowdfunding: A Nonprofit Guide
Often, nonprofit fundraisers ask us about the difference between peer-to-peer fundraising and crowdfunding. Both are potentially effective campaign tactics that engage individuals who are passionate about your organization’s cause and mission. However, the approach is different, a...
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Essential Marketing Tools for Nonprofits
In today’s world, nonprofit organizations must reach their audiences online to effectively build community awareness, recruit volunteers, and raise funds. Success with digital marketing, fundraising, and community building requires access to a few basic tools. Chances are the success of you...
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How to Get More From Your Nonprofit’s Website
Too often, nonprofits either don’t have a website or rely on outdated platforms that don’t fit their needs. Depending on the size of your organization, it may feel like a luxury to spend resources on your digital footprint when you’re so focused on meeting your constituents’ needs. A mo...
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Step by Step Guide to Naming Your Nonprofit
What’s in a name? Prospective parents spend countless hours choosing names for their children. Even in the business world, manufacturers of products as diverse as breakfast cereals, luxury automobiles, and perfumes have impressive budgets to determine what names will resonate with consumers...
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Nonprofit Fundraising: Why You Need to Update Your Tech Now
Nonprofit organizations often don’t have access to the technology that would help them do their jobs better. When it comes to online marketing and best practices in administration, nonprofit organizations are typically at a disadvantage compared to those in the for-profit or even government ...
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8 Graphic Design Tips for Nonprofits
If you want your nonprofit marketing campaigns to stand out, you need eye-catching and engaging graphics. Photographs, infographics, GIFs, videos, and illustrations are all examples of graphics that can enhance your branding and convey your message. While you probably need a graphi...
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A Guide to Drafting Your Nonprofit Business Plan
In order to succeed, it’s important to have a plan, no matter if it’s a graduate school thesis, a grant proposal, or a document that outlines your nonprofit’s structure and operations. A business plan is as essential for a charitable organization as it is for a commercial enterpr...
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8 Branding Elements All Nonprofits Need
No conversation about nonprofit marketing and graphic design is complete without branding. To maintain an appealing and consistent brand, it helps if you have specific elements in place. Your branding doesn’t have to be static – it can be dynamic and nuanced. Branding refers ...
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8 Features to Look for in a Peer to Peer Fundraising Platform
Nonprofits excel at building relationships with volunteers, supporters, and members of the public. Too often, though, their technology lets them down. In a world where people spend much of their time online, community organizers must embrace technology. Peer to peer fundraising platforms, social ...
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How to Start a Peer to Peer Fundraising Campaign
In today’s online and information-rich age, you may think there’s nothing new to learn about nonprofit fundraising. On the contrary, technology is empowering community organizers to implement more advanced strategies and reach new audiences. So, if your regular donor list c...
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Why Support A Small Nonprofit Organization?
Smaller nonprofits play an important role in our communities. Small nonprofits (commonly defined as having an annual budget of $500,000 or less) tend to be hyper-local and have an intimate understanding of the needs in their community. They are also notable for their enthusiasm, know-how, and str...
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5 Inspiring Stories To Remind Us Social Good Still Exists
In a world still rife with the pandemic and conflicts of all kinds, it can be hard to remember that social good exists. But by doing a little digging, it’s clear to see: people are still banding together every day to change the world for the better with new causes to support, existing nonprofits ...
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How to Write a Compelling Nonprofit Mission Statement
In 2020, approximately 1.7 million nonprofit organizations existed in the United States. Of course, there’s a vast diversity of organizations and funding types. What do nonprofits that successfully capture the attention of donors have in common? They have a clearly defined purpose ...
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Here’s What Should Be In Your Nonprofit Marketing Toolbox
In today’s crowded web space, it can be challenging for brands and organizations to rise above the noise. Nonprofit marketing tactics can feel complicated and overwhelming to many small businesses trying to make a big difference in the world — but creative fundraising ideas are key to helpi...
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The Key to an Attention-Grabbing Online Donation Form
One of the biggest challenges in nonprofit fundraising is leveraging modern digital marketing techniques while staying true to your organization’s mission and purpose. Your website’s online donation form is an often overlooked piece of that puzzle. Creating an effective donation form ...
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Vetting Nonprofits in a Moment of Crisis
With war raging in Ukraine and requests for aid flooding our email and social feeds, many friends have expressed frustration about vetting a nonprofit. We all want to help, right? So, how do we find nonprofits worthy of our time, talent, and treasure? There are established organizations with inte...
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Nonprofit Spotlight – The Kern Project
The Kern Project is a volunteer-based animal rescue that focuses on rescue, rehabilitation, and rehoming of homeless cats and dogs in Kern County, CA. Stray and unwanted pets have been a problem for many years in Kern County. Backyard breeders and puppy mills are unregulated, access to free ...
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9 Tips to Inform & Inspire Through Nonprofit Newsletters
An organization’s newsletter is one of the key aspects of email marketing for your nonprofit. Of course, modern nonprofit marketing goes beyond the newsletter, but there are still a few ways to more effectively reach stakeholders, volunteers, donors, and other advocates. Your nonp...
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Nonprofit Annual Development Plans: Why You Need One
We’ve all been there – an enthusiastic Board member approaches you about an idea for a ‘light lift’ event that they want your organization to host. It’s challenging to say no to a donor, let alone to a board member, but you know that it’s not going to be as light of a lift as […]
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Top 9 Email Marketing Best Practices for Nonprofits of All Sizes
Email marketing is a powerful tool for nonprofits. Unfortunately, nonprofit managers and fundraisers primarily focus on their newsletters and overlook the other important aspects of email and nonprofit marketing. While there is no one way to market a nonprofit through email, there are best p...
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8 Reasons to Start Your Own Nonprofit
If you support a cause like animal welfare, human and civil rights, or community development, you may have first become involved on a casual or informal basis. For example, maybe you volunteer at a shelter every week or regularly raise awareness on your personal social media channels.&n...
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7 Creative Ways Nonprofits Can Use Email Marketing
Email marketing is one of the most direct and cost-effective ways to market your nonprofit. Sometimes, nonprofit marketers get so flooded with other work that they overlook the use of a little creativity in their nonprofit marketing methods. That’s important because your followers may receiv...
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The Do’s & Don’ts of Copywriting for Nonprofits
Copywriting may be one of the most overlooked aspects of nonprofit marketing. Often, when people hear the word “copywriting,” they think of old-school advertising a la Mad Men. However, copywriting is a key element of any type of content marketing, social media marketing, fu...
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4 Nonprofit Marketing & Fundraising Lessons From 2021
You might think that donations to nonprofit organizations would have decreased substantially over the past year and a half, but that’s not the case. Research shows that charitable giving increased by 4.1% over the past year, marking the sixth consecutive year of growth....
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The Key to a Successful Nonprofit Event
Events, even if they are tried and true like an annual walk-a-thon, corporate speaker breakfast, family fun day, golf outing, or gala, we know that there is no such thing as a ‘light lift’ event. There are so many details to consider–theme, invitation design, venue, auctions, and even fundamental...
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Win $35,000 Artwork While Supporting Breast Cancer Research
Ever thought about ways to do good, but aren’t sure where to start? Do you enjoy supporting trailblazing women? Medical research? If you answered yes to either (or both!) of these questions, UncommonGood’s fundraising event is for you! By participating in our monumental first giveaway, ...